PRELIMINARY MARKETING RESEARCH
- Competitive Club Market Study
- Evaluation of Facilities and Membership Structure
- Create Membership Marketing Strategies
- Develop Marketing Plan, Budget and Goals
- Detailed Critical Path and Timeline
- Focus Group Studies for Membership Development
DEVELOPMENT OF COLLATERAL MATERIAL
- Design of the Club Collaterals with Agency
- Design of Membership Plan and Legal Documentation with Club Documents Attorney
- Design of the Club Profile and Web Page
- Design of Membership Offering Invitations
MEMBERSHIP PROCESSING
- Training on belongCRM
- Implement Membership Processing Format
- Design Membership Enrollment Process
MEMBERSHIP DEPARTMENT PERSONNEL
- Interview/Personality and Ability Testing/Training
- Daily Monitoring
- Department Inspections/Evaluations
ADVISORY BOARD OF GOVERNORS
- Membership Development Strategy
- Review of Limited Responsibilities
- Guidance in Group Structure and the Board
PUBLIC RELATIONS
- Coordination of an Awareness Campaign
- Coordination of Membership Events
- Development of Ongoing Promotional Events to Gain Membership Sales
Secret Shopper Services
Industry professionals in both marketing and agronomy are available to shop your facility. We will meet with you prior to the visit to ensure that all areas are covered. Some areas of specialty include:
- Evaluation of your marketing efforts including your website, follow up of sales professionals, phone skills, collateral materials, onsite marketing trail and sales skills of staff
- Evaluation of Real Estate Sales Professionals and Membership Sales Professionals
- Evaluation of Lodging, Dining, Golf Course, Spa, Athletic Facility, Valet, Tennis and other ancillary facilities.
- Full report provided with recommendations for improvement
