PRELIMINARY MARKETING RESEARCH

  • Competitive Club Market Study

  • Evaluation of Facilities and Membership Structure

  • Create Membership Marketing Strategies

  • Develop Marketing Plan, Budget and Goals

  • Detailed Critical Path and Timeline

  • Focus Group Studies for Membership Development

 

MEMBERSHIP PROCESSING

  • Implement Membership Processing Format

  • Design Membership Enrollment Process

 

PUBLIC RELATIONS

  • Coordination of an Awareness Campaign

  • Coordination of Membership Events

  • Development of Ongoing Promotional Events to Gain Membership Sales

DEVELOPMENT OF COLLATERAL MATERIAL

  • Design of the Club Collaterals with Agency

  • Design of Membership Plan and Legal Documentation with Club Documents Attorney

  • Design of the Club Profile and Web Page

  • Design of Membership Offering Invitations

 

MEMBERSHIP DEPARTMENT PERSONNEL

  • Interview/Personality and Ability Testing/Training

  • Daily Monitoring

  • Department Inspections/Evaluations

 

ADVISORY BOARD OF GOVERNORS

  • Membership Development Strategy

  • Review of Limited Responsibilities

  • Guidance in Group Structure and the Board

SECRET SHOPPER SERVICES

Industry professionals in both marketing and agronomy are available to shop your facility. We will meet with you prior to the visit to ensure that all areas are covered. Some areas of specialty include:

  • Evaluation of your marketing efforts including your website, follow-up of sales professionals, phone skills, collateral materials, onsite marketing trail and sales skills of staff.

  • Evaluation of Real Estate Sales Professionals and Membership Sales Professionals

  • Evaluation of Lodging, Dining, Golf Course, Spa, Athletic Facility, Valet, Tennis and other ancillary facilities.

  • Full report provided with recommendations for improvement

TEAM UP WITH BAUER VOSS CONSULTING

Superior membership and marketing consulting services are just a click away!
Contact Bauer Voss Consulting today to learn how we can take your member experience to the next level.

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